It seems every season there is a young striker threatening to break through to the West Ham United first team and take it by storm.
West Ham’s recent and distant past is littered with them.
From Freddie Sears to Franck Nouble, Elliot Lee and Rob Hall to Antonio Martinez.
There is a reason Tony Cottee remains such a legend at West Ham.
Breaking through and scoring goals consistently at the top level is perhaps the most difficult of all the footballing trades.
This summer that striker is Xande Silva.
What will separate Silva from the rest?
Signed for an undisclosed fee from unfashionable Portuguese side Vitoria de Guimaraes nobody had heard of Silva this time two weeks ago.
A debut hat-trick against Tottenham Hotspur’s Under 23s has changed all that, though.
Some Hammers fans are already calling for his inclusion in the club’s first team after the 4-0 defeat to Liverpool on the opening day.
But what will make Silva any different to the others who have tried and failed before him?
An interview with West Ham’s official website suggests a ruthless attitude could set him apart.
“It’s my debut for West Ham and it’s also my first three goals – a hat-trick – and I’m delighted,” Silva told whufc.com.
‘I’m here to score goals’
“Now I must keep going and keep scoring.
“Scoring goals is my job. I’m here to score goals. I must do this.
“I’m a striker. That’s it. That’s what I do.”
No beating around the bush.
Silva sounds like a man on a mission. He hasn’t left his homeland to kick his heels at youth level for too long.
West Ham fans will be hoping he can break the cycle of forwards striking out when it comes to cementing a place in the Hammers first team.